My pod and Substack, is where research meets real life. I explore identity, belonging, imposter phenomenon, self-doubt, and the quiet bravery of doing things differently. Some posts are free, and others are part of The Lab, premium access for curious minds who want monthly deep dives, field-tested prompts, and tools to use in their own writing, coaching, or community work.
Lab members also get discounted access to my research and insight services, ideal if you're designing something, making a case for change, or just want someone to connect the psychological dots.

I’m not just a coach. I’m a strategic advisor with two decades of leadership and business experience, trusted by hundreds of professionals, and a researcher exploring the psychology of identity, trust, and imposter phenomenon. My approach is psychologically grounded, gently rebellious, and always rooted in the real world. I offer face-to-face sessions as well as online coaching, many of my clients say there’s something powerful about thinking out loud in the room, with space to breathe and reflect. These sessions aren’t about fixing yourself, they’re about leading with clarity, not conformity.

You don’t need another dense report, you need insight that works in your world. This is where we go Into the Lab. I take current psychology, identity research, and behavioural science, and translate it into something you can actually use, in your writing, your leadership, products, services or your community.

Whether you're shaping a project, refining a message, or sense-checking your strategy, I’ll surface the evidence, ask better questions, and hand you a set of usable, personalised insights.
Rooted in research. Tailored to you.